Blackhawk Network has launched a couple of brand new Happy gift cards. Here’s what the new cards are called, what they look like and where they can be used.
Happy #BestMomEver Gift Card
Eligible Brands:
- Ulta Beauty
- Spafinder
- Wayfair
- Lululemon
- Topgolf
- Nordstrom Rack
- Grubhub
Happy Mom Gift Card
Eligible Brands:
- The Cheesecake Factory
- Spafinder
- Ulta Beauty
- Wayfair
- Barnes & Noble
- Macy’s
My Thoughts
In the past, Blackhawk Network only offered the one Mother’s Day-themed Happy gift card which was called Happy Mother’s Day. That was made available in the month or two leading up to Mother’s Day, then retired in the weeks afterwards.
Rather than resurrecting that old version, they’ve instead released these two new Mother’s Day-themed Happy gift card brands for 2021. Both of them are ‘Swap’ cards which means they can’t be used in-store. Instead, you redeem them online and select which of the eligible brands you want gift cards for and for how much (here’s how that process works).
There’s some element of overlap between these two new cards seeing as Ulta Beauty, Spafinder and Wayfair are all available on both cards. There isn’t a standout brand on either card in terms of making either one a must-buy when there’s a Happy gift card deal. Both brands have their benefits from a reselling perspective though seeing as Happy #BestMomEver has Wayfair, Nordstrom Rack and Lululemon, while Happy Mom has Wayfair, Macy’s and Barnes & Noble.
Seeing as there are two new Happy gift cards for Mother’s Day, it wouldn’t surprise me if we see two new Father’s Day-themed brands in a few months time.