Blackhawk Network has recently made a few changes to some of the Happy gift card brands – here’s what they are.
Happy Lady
The eligible retailers for Happy Lady gift cards used to be as follows:
- The Cheesecake Factory
- Saks Fifth Avenue/Saks Off 5th
- Panera Bread
- Bed Bath & Beyond
- Sephora
- Lord & Taylor
- Spafinder
That list has now changed to the retailers you can see in the image above:
- The Cheesecake Factory
- Macy’s
- Cost Plus World Market
- Chili’s
- Ulta Beauty
- Spafinder
- Bed Bath & Beyond
As you can see, more than half the retailers have changed. Saks, Panera, Sephora and Lord & Taylor have gone, while Macy’s, Cost Plus World Market, Chili’s and Ulta Beauty have been added.
It’s not surprising to see the lineup change on Happy Lady gift cards seeing as Lord & Taylor has gone out of business. It’ll be disappointing for some that Sephora is no longer an option on this particular brand, but a few other brands like Happy Teen, Happy Her and Happy Moments still have it as an option.
Happy Beauty
Blackhawk Network has retired the Happy Beauty brand. This had previously undergone a minor change when they added Ulta Beauty, but the closure of Lord & Taylor has presumably led them to reevaluate this particular Happy brand, making the decision to end it rather than revamp it again.
This is one less brand which you can use at Sephora though. As noted earlier, Sephora is still available on a few other Happy brands, but losing it on two brands makes me wonder if Sephora will gradually get phased out. Ulta Beauty has been added to more and more cards over the last year including some of the new Happy gift card brands, so perhaps they’re being brought in to replace Sephora, but hopefully both Sephora and Ulta Beauty remain as options.
Happy Local Eats
The other change is that the Happy Local Eats gift card brand has been retired as well. This one isn’t at all surprising because two of its six eligible restaurant partners were Souplantation and Sweet Tomatoes which closed permanently back in May due to the pandemic. I doubt this card was a particularly great seller before that, so it makes sense that they decided to retire the brand rather than try to add new restaurant partners.