Blackhawk Network is one of the biggest players in the gift card world. Two of their most notable brands have been GiftCardMall and Giftcards.com, but not for much longer.
That’s because they’ve announced that they’ll be retiring GiftCardMall and rebranding it as Giftcards.com. From an announcement that was issued today:
This notice is to inform you that GiftCardMall.com is now Giftcards.com, and all site traffic will be automatically redirected to Giftcards.com. We will keep the program live for the next few months, but please plan for this change by pivoting your efforts towards the Giftcards.com program instead.
This change won’t be a huge loss for most people as it’s been a long time since GiftCardMall ran any decent deals. However, with affiliate programs (and thus shopping portals) having limits on orders from both sites each month, for someone maxing out those limits this could be disappointing news.