Blackhawk Network powers online gift card selling portals for a number of grocery chains and other retailers such as Kroger, Harris Teeter, Office Depot, Simon, USPS and more.
I’m not sure if this is a new development or if it’s been around for a while and I’d just missed it, but Tops Friendly Markets has their own online gift card portal powered by Blackhawk Network. You can access that site here.
This isn’t a particularly interesting development though. Tops doesn’t offer rewards or discounts for buying gift cards from them ordinarily, so buying gift cards from them online makes less sense than buying them in-store because payments online will be processed by Blackhawk Network and so won’t code as a grocery purchase whereas in-store purchases would.
Still, it’s worth being aware of this just in case they do end up offering worthwhile deals online in the future.