The ShopAtHome shopping portal has announced today that it’s rebranding itself as Tada (presumably pronounced ‘t-daaaaaaaaah’ rather than ‘tarder’) as of May 24, 2021.
As part of this rebranding exercise, they’re focusing more on mobile. They also seem to be placing less of an emphasis on their shopping portal element (although that feature will remain) and more on their grocery shopping/receipt scanning element.
If you have cashback outstanding with ShopAtHome, that’ll be carried over to Tada. You can log in to the app using the same username and password as you currently have with ShopAtHome.
When taking a quick look at the Tada app, it appears to be a more limited version of Ibotta, but with more wide-ranging offers than Fetch Rewards. There are some fairly generous offers (e.g. $1 back for any brand of bread, eggs and milk, $6 back on four packs of Tic-Tacs, etc.), but I imagine that once you’ve redeemed those you’ll be left with offers that aren’t as useful or aren’t very generous (e.g. $0.02 when buying limes).
On the gift card front there doesn’t seem to be anything of any interest, I just figured I’d write this up in case you still had cashback sitting with ShopAtHome.
I also thought it was somewhat interesting because ShopAtHome/Tada is owned by Prodege. They’re the company that also owns Swagbucks, MyPoints, MyGiftCardsPlus, Upromise, InboxDollars and more. With sites like Swagbucks and Upromise having their own shopping portal element, perhaps they figured there was no need to maintain yet another shopping portal. Focusing on receipt scanning means they’ll likely get even more data they can mine and sell which would presumably be made even more valuable by combining it with the data they hold from all their other sites and apps.