After writing about some changes to Happy, Giving Good and Choice brands the other day, reader Roman reached out to give a heads up that there appears to be a further change – Happy Student gift cards appear to have been discontinued.
He pointed out that most Blackhawk Network-powered sites like GiftCardMall, Giftcards.com, Kroger’s online gift card offering and more are no longer selling Happy Student, similar to the Happy Lady situation. It might be possible to still activate Happy Student gift cards that are sold in stores, but I imagine that if you find some they won’t be available for too much longer.
For reference, Happy Student gift cards were redeemable at the following retailers:
- Bed Bath & Beyond
- Cost Plus World Market
- Buffalo Wild Wings
- Ulta Beauty
- Foot Locker
- American Eagle
- Aerie
- Express
It’s therefore a shame that a Foot Locker option is no longer available.
This is not a good trend.
I wouldn’t be surprised if all happy cards become “online redemption required” this year. Which would be make this guy quite Un-happy.