There are only three certainties in life – death, taxes and Blackhawk Network making changes to which retailers and restaurants are eligible on their multi-store gift cards (Happy, Choice & Giving Good).
Sure enough, there have been some changes recently to three Happy and Choice gift card brands. As always with these kind of changes, YMMV. There are sometimes two or more versions of Happy, Choice and Giving Good gift cards available through different retailers, so you might still have the old versions of cards available depending on where you shop. These changes can be found on Blackhawk Network-owned sites though which suggests these will be rolled out elsewhere over time.
Happy #BestMomEver
The changes on the Happy #BestMomEver brand are as follows:
Retailers/Restaurants Removed
- Wayfair
- Lululemon
- Nordstrom Rack
Retailers/Restaurants Added
- Lowe’s
- Chili’s
Happy #BestDadEver
The changes on the Happy #BestDadEver brand are as follows:
Retailers/Restaurants Removed
- AutoZone
- BJ’s Restaurant
- H&M
Retailers/Restaurants Added
- Lowe’s
- Outback Steakhouse
Choice Retail Therapy
The changes on the Choice Retail Therapy brand are as follows:
Retailers/Restaurants Removed
- Nordstrom Rack
- Lululemon
Retailers/Restaurants Added
- Nordstrom
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Ultimately there’s not too much that’s notable here, although it is worth highlighting that the Happy #BestMomEver and Choice Retail Therapy brands were the only ones that had Lululemon on them, so that’s a retailer that’s no longer available on any of these multi-store cards.
The Happy #BestDadEver is now identical to the Happy Dad brand with the exception that Happy Dad cards have GameStop on them too. It seems like Blackhawk Network is phasing out Happy gift cards in favor of Choice cards, so I wouldn’t be surprised if the Happy Dad brand gets retired at some point in the next year or two.